In the competitive U.S. smartphone market, Apple and Samsung continue to dominate, with Samsung holding a slight edge in overall market share but Apple leading in premium model sales. According to recent data presented by Consumer Intelligence Research Partners, Samsung accounted for 38% of smartphone sales over the past year, compared to Apple’s 33%. These two brands collectively surpass all other smartphone brands combined in terms of market share.
A key differentiator between the two giants lies in their flagship models. Apple’s strategy focuses heavily on its latest high-end offerings, with almost two-thirds of iPhone sales consisting of the newest models, including the iPhone 15 series. Samsung, while also promoting its latest Galaxy S23 and S24 models, sees less than half of its sales from these flagship devices. Instead, a significant portion of Samsung’s sales comes from its diverse range of older and more affordable models, such as the Galaxy A series.
Despite Samsung’s broader market share, Apple’s emphasis on premium devices results in higher revenue per unit sold. This approach has solidified Apple’s position as the leader in the high-end smartphone segment, appealing to consumers willing to invest in the latest technology.
The continued rivalry between Apple and Samsung highlights the dynamic nature of the U.S. smartphone market, where brand loyalty and technological advancements play critical roles in shaping consumer preferences and market trends.
