Time, South Korea’s premier women’s fashion label under Handsome Corp. and part of the Hyundai Department Store Group, is set to make a grand entrance into the global fashion arena at Paris Fashion Week’s fall/winter 2024 collection. This marks a pivotal moment for the brand, which has captivated domestic audiences since its inception in 1993, as it steps onto the international luxury market stage.
The brand’s global debut will be commemorated with a special presentation at the Palais de Tokyo in Paris, renowned for its commitment to art and culture, on February 29. This event symbolizes Time’s ambition to align with global luxury fashion names.
In preparation for its international introduction, Handsome has prepared The Time, an exclusive collection designed to enchant the global fashion community. This initiative is part of a broader strategy to elevate Time from a leading domestic brand to a prominent figure in the luxury sector. The campaign is supported by collaborations with globally recognized marketing experts, creative directors, and photographers known for their work with luxury icons like Chanel, Dior, and Cartier, highlighting Time’s dedication to excellence and global appeal.
Looking beyond the runway, Handsome has outlined ambitious plans for Time’s international expansion. These include establishing a flagship store in a prime Paris location and securing retail spaces in key department stores by 2026. Additionally, Time aims to expand its digital presence with an official global website and the adoption of new social media platforms, ensuring a well-rounded approach to engaging the European market and beyond.
