Yulon Nissan Motor Co. reported a first-quarter net loss of NT$156 million (US$4.9 million), or NT$0.52 per share, as Taiwan’s automotive market faces significant headwinds in 2025. This marks an unusual period where the company experienced losses in both domestic operations and overseas investments.
Despite the disappointing results, Yulon Nissan’s board approved a NT$3.9 cash dividend, representing a 6.35% yield based on the company’s closing price of NT$61.4.
Management cited multiple factors for the weak performance, including overall market contraction, tariff issues, and intensified promotional competition among brands. The company’s China investments have been particularly challenged by the rise of domestic electric vehicle manufacturers like BYD and Xiaomi, which have eroded market share from Dongfeng Nissan’s primarily gasoline-powered lineup.
Yulon Nissan plans to counter these challenges through cross-industry partnerships to boost brand visibility and by launching special edition vehicles with enhanced value propositions. Meanwhile, Dongfeng Nissan is executing a strategic pivot toward electrification, planning to invest RMB10 billion in R&D over three years with eight new EV models scheduled by 2027. Their first electric model, the NISSAN N7, launched in April with reportedly strong initial demand.
