Woori Bank has launched several new “global desks” aimed at serving its foreign customer base, expanding its reach to clients from countries like the U.S., China, Mongolia, and Thailand. The new desks are strategically located across its head office and financial centers in key cities. To cater to convenience, some branches, such as Uijeongbu and Gimhae, will offer Sunday service hours. These initiatives appear to be a response to the growing demand from international clients, but also signal Woori’s attempt to boost customer engagement in a competitive banking sector.
Woori Bank’s Sunday service will allow foreign clients to conduct transactions outside typical working hours, potentially capturing a wider market segment. The bank’s decision to specialize desks by country also suggests a more targeted approach in providing tailored services to diverse customer groups. However, whether these efforts will translate into measurable growth remains to be seen.
