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TV Tokyo’s Anime Sales Hit Record ¥23.1 Billion as China, North America Drive Growth

The company saw profits decline 28.7% amid rising production costs for new titles
Japan
t 9413.TSE Mid and Small Cap 2000 Consumer 250 Entertainment 100
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TV Tokyo’s anime business achieved record-breaking sales of ¥23.1 billion ($158.3 million) in fiscal year 2025, up 10.2% from the previous year, even as the media conglomerate reported mixed overall financial results.

The Japanese broadcaster’s holdings company posted total sales of ¥155.8 billion ($794.1 million), marking a 4.9% increase, while net profit fell 10.4% to ¥6.03 billion ($41.4 million).

International markets remain crucial for TV Tokyo’s anime division, accounting for 82.5% of anime sales. China leads with a 34% share, followed by North America at 29%, while Europe contributes 8.6% and other Asian markets and the Middle East together represent 9.9%.

Popular franchises including BORUTO, NARUTO, Yu-Gi-Oh!, Pokémon, and Black Clover dominated the company’s top-performing titles. The success of BORUTO’s social network game in China and strong performance of Pokémon helped drive revenue, alongside sales from SPY×FAMILY’s theatrical release.

Despite record sales, anime division profits dropped sharply by 28.7% to ¥4.25 billion ($29.2 million), with TV Tokyo citing increased costs from new anime title development and rising production expenses.

The company’s broader anime and streaming business unit, which includes anime production, distribution services, music, and specialty channel AT-X, saw overall revenue climb 5.4% to ¥46.9 billion ($321.7 million), highlighting the strong market position TV Tokyo maintains in a global anime industry projected to reach $53.87 billion by 2030.

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