Japanese toilet manufacturer Toto opened its expanded manufacturing facility in Morrow, Georgia, representing the company’s largest investment in North American production capacity to date. The $224.3 million (¥30 billion) project increases the facility’s footprint to 363,393 square feet and boosts luxury one-piece toilet output by 150%.
The expansion addresses persistent supply chain challenges that have plagued Toto’s premium product lines, which were previously manufactured primarily at Asian plants and faced extended lead times reaching American customers. The company’s decision to relocate production reflects broader industry pressures as manufacturers grapple with logistics costs and delivery reliability issues.
Toto’s timing appears strategic, coinciding with growing demand for high-end bathroom fixtures despite a cooling U.S. housing market. The company reported $464 million in sales for fiscal 2024, positioning itself as a key growth driver within the broader Toto Global Group. The smart bathroom market is projected to reach $14.76 billion by 2033, according to industry research.
However, the substantial capital commitment comes as construction activity remains volatile and consumer spending on home improvements faces uncertainty. The facility, which employs 420 workers, will focus exclusively on one-piece toilets—a product category that commands premium pricing but serves a relatively narrow market segment compared to traditional two-piece models.
