Taiwanese beauty group Chlitina Holding reported NT$414 million (US$13.1 million) in net profit for the first nine months of 2024, maintaining profitability despite headwinds in its main Chinese market. The company posted earnings per share of NT$5.11.
The cosmetics maker is shifting focus to digital transformation and new retail channels to counter slower mainland China growth. Its CHLITINA brand plans to digitalize all franchise operations within the next year, up from the current 70% of stores using digital tools for marketing and customer management.
The company is expanding its e-commerce presence by launching dedicated livestreaming facilities and a new home spa product line. Its membership base reached 2 million users by September, according to company statements.
While Chlitina maintains a strong position in Asia’s beauty sector, with recent recognition at the Asia Brand Top 500 event in Beijing, the firm faces mounting pressure from changing consumer preferences and retail patterns in China. Industry experts note that beauty market resources are increasingly concentrated among leading players.
Management indicated plans for a more generous dividend policy next year, citing sufficient operating capital for planned expansion projects.
