Solum Co., South Korea’s electronic shelf label manufacturer, unveiled an ambitious plan to reach annual sales of 3 trillion won ($2.1 billion) and operating profit of 300 billion won by 2028. The company aims to more than double its current revenue of 1.59 trillion won through expansion into automotive electric components and power solutions for AI data centers.
During a vision declaration ceremony on April 21 at Seoul’s Fairmont Ambassador Hotel, CEO Jun Sung-ho announced the firm’s “3·3·3 Vision” strategy, marking a decade since spinning off from Samsung Electro-Mechanics.
The world’s second-largest ESL producer is capitalizing on geopolitical shifts to secure new business. Jun noted that U.S. tariffs on Chinese imports under President Donald Trump have positioned Solum as an alternative supplier to American manufacturers seeking non-Chinese components. The company’s newly constructed Mexican facility is expected to reach full capacity by year-end.
Solum plans to strengthen its core ESL business by incorporating digital signage into retail solutions, enabling brick-and-mortar stores to broadcast advertisements similar to online platforms. In the automotive sector, the firm is targeting power modules for EV chargers, integrated charging control units, and head-up displays.
Despite ambitious targets, the company faces intense competition in the electronic shelf label market, which industry analysts expect to grow at 12.3% annually through 2029. VusionGroup of France and Sweden’s Pricer are among key rivals in this expanding sector, where retail automation technologies are driving demand.
