Seibu Prince Hotels Worldwide will open a Bangkok hotel in fiscal 2029, marking another step in the Japanese operator’s ambitious plan to nearly triple its global footprint over the next decade.
The property will occupy upper floors of a 36-story high-rise in central Bangkok and represents the company’s second hotel in Thailand. Seibu Prince will operate the facility under a management contract with a joint venture between Thai Obayashi, part of Japanese construction giant Obayashi, and Thai consumer goods company Saha Group.
The announcement comes as Seibu Prince pursues plans to expand from 80 hotels to 250 properties by 2035, focusing primarily on Asia Pacific markets. The Tokyo-based company has already committed to opening The Prince Akatoki Riverside Bangkok in 2025, featuring 255 rooms along the Chao Phraya River.
About 70% of the expansion will target luxury and ultra-luxury segments, with 30% in midscale properties. The growth strategy follows Seibu Prince’s 2022 decision to sell dozens of properties to Singapore’s GIC while retaining operating rights, allowing the company to pursue asset-light expansion.
Thailand and Singapore rank among the most popular destinations for Japanese travelers, with roughly 60% staying within Asia, positioning the Bangkok hotels to capture both domestic Japanese demand and international guests seeking the company’s hospitality style.
