Pole To Win Co., a subsidiary of Pole To Win Holdings Inc., reported a 10% increase in ordinary profit to ¥1.93 billion ($12.9 million) for the fiscal year ended January 2025, surpassing market expectations as gaming companies ramped up spending on quality assurance services.
The Tokyo-based firm, which specializes in debugging and software quality verification primarily for game developers, saw its revenue climb 5.3% to ¥22.35 billion ($149.3 million), while net income rose 7.7% to ¥1.27 billion ($8.5 million).
The results highlight growing demand for specialized testing services as gaming companies face increased pressure to deliver bug-free releases amid rising consumer expectations. Pole To Win’s parent company has expanded its global footprint in recent years, now operating through more than 40 studios across 16 countries.
The company, which traces its origins to 1994 as Japan’s first independent test outsourcing firm, has leveraged its position to diversify beyond gaming into e-commerce services and broader technology markets. Its debugging and verification services remain the core growth driver as the gaming industry contends with increasingly complex development cycles and multi-platform releases.
