Nongshim, the South Korean food conglomerate, is ramping up its international expansion efforts, focusing on enhancing its presence across the European Union, starting with France. The company has announced its upcoming entry into France’s leading retailers, Le Clair and Carrefour, beginning June. This move introduces a broader range of Nongshim’s products, including Neoguri and Soon Ramyun, complementing the already popular Shin Ramyun.
To support its aggressive global strategy, Nongshim is not only increasing its export capacities in Korea but also adding a high-speed noodle production line to its U.S. factory in October. This expansion is motivated by the positive performance of this facility, which marks its second year of successful operations.
Additionally, Nongshim is leveraging major cultural events to enhance its market penetration. The company plans to engage customers through various marketing initiatives, including the Korea Expo 2024, the K-Street Festival, and pop-up stores, strategically timed around the Summer Olympic Games in Paris.
By establishing a European sales subsidiary, Nongshim aims to tailor its marketing strategies to regional preferences and insights, ensuring a strong foothold in the diverse European market. This expansion also includes broader initiatives across southwestern Europe and the Nordic countries, emphasizing local partnerships and distributor networks to optimize distribution.
