Japan’s Nitori Holdings made its entry into India’s competitive retail market with a new store in Mumbai, marking its expansion into its 11th overseas market as the company seeks to capture a share of the growing consumer market of 1.4 billion people.
The Japanese home furnishings retailer launched a 2,900-square-meter location in Mumbai’s R City Mall, arriving years after its Swedish competitor IKEA, which already operates two stores in the city. The new outlet stocks around 8,000 items, ranging from furniture to home accessories, including India-specific products like bedsheets and stuffed animals.
Nitori’s Vice President Masanori Takeda outlined an ambitious growth strategy, saying the company aims to establish 300 stores across India by March 2035. The initial focus will be on Mumbai, with future expansion planned for Delhi and Bengaluru.
The move comes as retailers target India’s rising middle class, though Nitori faces stiff competition from established players like IKEA. The Japanese retailer’s strategy includes tailoring its product range to local preferences and living conditions.
The Mumbai store represents Nitori’s latest international venture, adding to its presence in markets including China, Thailand, and Vietnam. Customer feedback from opening day highlighted the store’s layout and service quality.
