momo.com Inc., Taiwan’s largest e-commerce company, has introduced a new subscription-based membership program, moPlus, with an annual fee of NT$2,399 (approximately US$75). Launched on September 2nd, moPlus offers members a 4% cashback in mo coins on every transaction, with an additional 4% bonus on purchases from the top 100 brands. The service also includes cross-border cooperation and a variety of discount coupons, positioning itself as a premium offering for frequent online shoppers.
Currently, moPlus is available on an invitation-only basis, with only select qualified members able to subscribe via the company’s app. momo.com has stated that the program is in its trial phase, with broader marketing efforts to follow once initial feedback has been assessed.
The membership comes with an introductory offer of NT$1 for the first 30 days, with the annual fee then set at NT$2,399, translating to an average of NT$185 per month over the first 13 months. Annual renewals are slightly discounted at NT$2,279.
While other Taiwanese e-commerce giants like Shopee focus on logistics fee subscriptions, and food delivery services like foodpanda and UberEats offer paid VIP memberships, moPlus aims to distinguish itself through its comprehensive rewards and discount structure. However, the success of the program will largely depend on whether high-spending users find the additional perks valuable enough to justify the monthly fee.
Early termination of the service within the first 30 days allows for a refund, though users must return any rewards earned during the trial. After this period, the subscription becomes non-refundable, though members can opt out of future renewals. The industry is closely watching to see if the exclusive benefits will be enough to attract and retain the high-value customers that momo.com is targeting.
