MIXI Inc. posted a 17.5% decline in operating profit for the fiscal first half as monthly active users of its flagship Monster Strike mobile game contracted, while acquisition expenses from its Australian betting expansion weighed on results.
The Tokyo-based entertainment company reported operating profit of ¥7.21 billion ($46.6 million) for the six months through September, down from ¥8.74 billion a year earlier. Revenue fell 2.0% to ¥67.4 billion ($436 million), with net income declining 6.2% to ¥4.9 billion ($31.7 million).
Monster Strike, which has generated over $11 billion in lifetime revenue, saw declining user engagement drive an 11.1% drop in digital entertainment segment sales to ¥35.7 billion ($231 million). The 12-year-old title remains Japan’s highest-grossing mobile game but faces intensifying competition from newer releases. Cost optimization partially offset the revenue decline, pushing segment profit up 2.5%.
MIXI’s sports betting division recorded a 38.6% profit decline after booking expenses related to its contested acquisition of Australian operator PointsBet Holdings. The company completed a $430 million takeover in September following a bidding war with rival Betr Entertainment.
MIXI raised its full-year revenue forecast to ¥168 billion ($1.09 billion) from ¥155 billion to reflect PointsBet’s second-half consolidation, while maintaining profit guidance unchanged. The company expects ¥20 billion ($129 million) in operating profit for the year ending March 2026.
