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MIXI Profit Surges 148% on Sports Business Growth, Faces Profit Drop Ahead

Sports betting service TIPSTAR and online racing ticket sales drive the company to record earnings amid digital entertainment slowdown
Japan
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MIXI Inc. reported its strongest profit growth in years, with net income more than doubling as the Japanese entertainment company successfully diversified beyond its aging monster-hunting game franchise.

Net income jumped 148.5% to ¥17.6 billion ($120.5 million) for the fiscal year ended March 2025, the Tokyo-based company said Wednesday. Revenue climbed 5.4% to ¥154.8 billion ($1.06 billion).

The earnings surge came despite a 4.8% revenue decline in its core digital entertainment segment, which includes the decade-old “Monster Strike” game. Instead, MIXI’s sports business emerged as a key growth driver, with revenue soaring 22.1% to ¥40.2 billion as its TIPSTAR sports betting service gained traction.

The company also benefited from a nearly fourfold increase in investment business revenue to ¥5.7 billion, boosted by the partial sale of shares in gig-economy platform Timee Inc.

MIXI’s lifestyle segment, anchored by its “Mitene” family photo-sharing app, saw revenue rise 10.3% while narrowing its operating loss.

Despite the robust results, MIXI projected a 26.1% decline in net income for fiscal 2026, signaling challenges ahead as the company navigates the post-pandemic gaming landscape and faces investment income normalization.

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