Lotte Wellfood Co., a prominent South Korean food manufacturer, has successfully introduced its popular products, Pepero thin chocolate-coated cookie sticks and Zero no-sugar ice cream, into Thailand’s largest duty-free retailer, King Power Duty Free. This strategic move marks the company’s pioneering entry into the Thai duty-free market, which is a significant milestone given Thailand’s annual influx of over 40 million foreign tourists.
The timing of the product launch coincides with Thailand’s Songkran Festival, the world’s largest water festival, celebrated with enthusiasm in cities like Bangkok and Chiang Mai. Recognizing the potential to capture the attention of international tourists during this peak time, Lotte Wellfood strategically placed two Pepero sets and two Zero ice creams at King Power locations.
King Power Duty Free, established in 1989, has expanded significantly from its first store in Bangkok’s Mahanakhon Plaza to include multiple outlets across major Thai cities and airports such as Don Mueang International Airport and Suvarnabhumi Airport. This extensive presence offers an excellent platform for Lotte Wellfood to introduce its products to a diverse and expansive audience.
The entry of Lotte Wellfood into King Power Duty Free not only diversifies the product offerings available to international travelers but also reinforces Lotte’s commitment to expanding its footprint in global markets. By leveraging high traffic events like the Songkran Festival, Lotte Wellfood aims to enhance brand visibility and appeal to a broad demographic of consumers visiting Thailand.
