Krafton Inc. has unveiled a new global marketing initiative called Krafton Creator Network (KCN) aimed at supporting streamers and social media content creators who promote the company’s games.
The program enables qualified creators to earn rewards when their followers purchase Krafton games or in-game items using the creator’s unique promotional code. Fans who support creators through these purchases will also receive benefits, creating a mutually beneficial relationship between the company, creators, and players.
To qualify for the program, creators must have at least 1,000 followers on at least one social media platform, including YouTube, Facebook, X (formerly Twitter), Twitch, or TikTok. Krafton plans to expand the list of eligible platforms in the future.
The initiative is open to adult content creators worldwide, excluding those residing in countries under international sanctions. Participants must maintain minimum follower requirements throughout their involvement with the program.
Through KCN, Krafton aims to leverage the influence of online personalities to increase game package and merchandise sales while providing growth opportunities for content creators in the gaming industry.
