All data are based on the daily closing price as of November 22, 2024

Kayac Inc. Reports Sharp Decline in Q2 Profits Due to Weak Ad Market

The company’s hyper-casual game segment struggles despite new releases, impacting overall earnings
Japan
k 3904.TSE Games 75
Share this on

Kayac Inc. has reported a significant decline in its consolidated financial results for the second quarter of the fiscal year ending December 2024. The company faced challenges in its hyper-casual game business as market advertising prices fell more than anticipated in April and May, leading to a drop in both revenue and profit.

Kayac’s sales for the quarter decreased by 5.1% year-on-year to ¥7.73 billion (US$53 million), while operating profit plummeted by 87.4% to ¥50 million (US$343,000). Ordinary profit and net profit also saw steep declines of 76.4% and 92.3%, respectively.

The Games & Entertainment segment, which includes hyper-casual games, reported a 13.5% year-on-year decrease in sales to ¥4.4 billion (US$30 million), despite the launch of two new titles. This segment’s performance was hindered by a slowdown in the growth rate of mobile game downloads, which fell 14.6% to 149.7 million.

On a positive note, Kayac’s eSports division saw a 25% increase in sales, driven by a significant rise in the number of tournaments held. However, this was not enough to offset the broader declines across other segments.

Despite the challenging quarter, Kayac has maintained its full-year forecast, projecting a 14.5% increase in sales to ¥20 billion (US$137 million). However, operating and net profits are expected to see slight declines.

Share this on
Jakota Newsletter

Stay ahead in the JAKOTA stock markets with our roundup of vital insights

Icon scroll to top