Innocean Worldwide Inc., Hyundai Motor Group’s global marketing communications subsidiary, has unveiled a BTS-themed pop-up store at the Siam Paragon department store in Bangkok, Thailand. This initiative, realized in collaboration with HYBE Co., aims to capitalize on the immense popularity of BTS in the region.
The store features a meticulously curated exhibition, including both group and individual portraits of BTS members, set against a striking monochrome theme. These portraits not only celebrate the iconic imagery associated with the band but also double as a dynamic photo zone for fans and shoppers, enhancing their in-store experience.
Additionally, the pop-up introduces a DIY product experience space, allowing visitors to engage directly with branded merchandise in a hands-on setting. This interactive area is designed to deepen customer engagement and offer a personalized touch to the shopping experience.
Situated in Siam Paragon, a prime shopping and cultural landmark in Bangkok, the pop-up store is strategically placed to attract a high volume of foot traffic and BTS fans from across Thailand and beyond. The launch of this pop-up store underscores Innocean Worldwide’s innovative approach to brand partnerships and experiential marketing, leveraging the global influence of BTS to enhance brand visibility and consumer interaction.
