Hyosung TNC and lifestyle wear specialist Gritti have formed a partnership to bring advanced textile technologies to the intimate apparel market, as competition intensifies among fabric innovators seeking to capture consumer demand for performance clothing.
The companies signed a technical research agreement at Gritti’s headquarters on March 24, formalizing a relationship that began with collaborative efforts last year. Their first joint development, AquaFresh25, combines Hyosung’s cooling nylon yarn and functional spandex technologies for application in Gritti’s product line.
The partnership will focus on incorporating Hyosung’s high-performance fabrics across Gritti’s brand portfolio, which includes Wonderbra, Playtex, and Just My Size.
Hyosung TNC CEO Kim Chi-hyung indicated the collaboration has already produced tangible results with the new fabric being implemented in Gritti’s Gamtan Bra.
The South Korean textile manufacturer continues to expand its presence in specialized fabric segments as traditional textile markets face increasing pressure from sustainability requirements and changing consumer preferences.
Analysts note that technical partnerships between material suppliers and consumer brands have become increasingly common as companies seek differentiation in crowded apparel categories.
