Fubon Media Technology’s e-commerce platform Momo is prioritizing growth in 2025 despite persistent consumer spending caution, according to General Manager Ku Yuan-hung.
The company plans to expand its “mo店+” marketplace, advertising business, and livestream shopping features after achieving record consolidated revenue of NT$112.56 billion ($3.52 billion) in 2024, with earnings per share of NT$13.69.
Despite these results, Momo’s stock has declined significantly since reaching an all-time high of NT$2,190 in July 2021, reflecting market concerns about slowing growth and intensifying competition.
“We hope Momo becomes a more important player in the market,” Ku said, noting that while average order values have decreased, customer frequency and new user acquisition metrics remain healthy with membership numbers continuing to climb.
The company recently activated its southern logistics center to improve delivery capabilities and plans to expand its self-operated delivery fleet, particularly in central and southern Taiwan. This infrastructure investment aims to extend same-day delivery service beyond its current coverage in northern Taiwan and Taichung.
Momo is also developing AI-powered customer service with emotion recognition capabilities, expected to launch in the third quarter. Additionally, the company plans to introduce “moPlus Lite,” a lower-tier subscription service to counter competitors like Coupang, which has aggressively entered the Taiwanese market with deep discounts.
Ku acknowledged that Coupang’s price war strategy has significantly impacted not only e-commerce players but also physical retailers, and expects the competitive pressure to continue for some time.
