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Cover Corp’s Trading Card Game Drives 39% Sales Jump

VTuber agency sees profit surge as merchandise sales outperform expectations
Japan
c 5253.TSE Mid and Small Cap 2000 Entertainment 100
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Cover Corp, the Japanese VTuber management company, reported a 39% surge in second-quarter sales to 17.1 billion yen ($114 million), fueled by strong demand for its new trading card game and expanded licensing deals.

The Tokyo-based entertainment firm saw its operating profit climb 46% to 3.37 billion yen in the quarter ended September. The company’s merchandising segment, led by the September launch of “hololive OFFICIAL CARD GAME,” drove revenue growth with an impressive 64% year-over-year increase to 8.81 billion yen.

While the company’s virtual talent streaming business grew 22% to 4.22 billion yen, its live events segment faced headwinds. Revenue from concerts and tours dropped 10% to 1.49 billion yen due to fewer large-scale events in Japan, despite successful overseas performances including the hololive English concert and world tour.

Cover maintained its full-year forecast, projecting sales of 36.5 billion yen and operating profit of 7.3 billion yen. The company noted that its licensing business benefited from recent sales reorganization, though it recorded a special loss related to foreign indirect tax reserves.

The results highlight Cover’s diversification beyond its core VTuber business into consumer products and international markets.

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