Bank of Innovation returned to growing profits in its latest fiscal year, capitalizing on aggressive cost-cutting rather than revenue growth. Operating income climbed 62% to ¥21.54 billion ($139.2 million) in the period ending September, though sales fell 9.2% to ¥123.66 billion ($799.3 million).
The Tokyo-based mobile game developer scaled back promotional spending on Memento Mori, its blockbuster three-year-old fantasy RPG that has started showing wear. While the title still generated revenue over the full year, natural player attrition required a fresh approach to marketing efficiency. Rather than sustain expensive advertising campaigns, the company shifted strategy, reducing ad expenditure substantially and letting profitability expand through leaner operations.
Net income rose 50.9% to ¥13.51 billion ($87.4 million), signaling the company’s ability to control costs despite revenue headwinds. The publisher is channeling resources into developing multiple new titles designed to become the next revenue drivers, recognizing that even the most successful games eventually lose their appeal.
The company withheld its full-year forecast for the period ending September 2026, citing the need for flexibility in investment decisions and the difficulty of forecasting in the current environment.
