Bank of Innovation Inc. reported a 44.5% jump in quarterly profit despite declining revenue as the Japanese mobile game developer significantly reduced marketing expenses for its flagship title “Memento Mori.”
The Tokyo-listed company posted an operating profit of 835 million yen ($5.6 million) for the quarter ended December, while revenue fell 15.4% to 3.53 billion yen ($23.5 million). Net income rose 39.6% to 537 million yen ($3.6 million).
BOI slashed advertising spending by nearly 40% to 878 million yen from 1.45 billion yen a year earlier, choosing not to increase marketing despite celebrating the game’s second anniversary. The company said the decision was based on calculated return-on-investment projections rather than short-term profit goals.
The company is currently developing multiple new titles, including what it describes as a “major RPG” with ambitious financial targets. BOI aims for this game to generate 100-200 billion yen in global revenue within its first 30 days and maintain monthly revenue exceeding 4 billion yen for over a year.
Industry analysts remain cautious about these targets, noting the increasing difficulty of producing hit mobile games. However, BOI previously exceeded expectations with “Memento Mori,” which generated 5.5 billion yen in its first month and maintained over 1 billion yen monthly for more than a year.
