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Yahoo Taiwan Partners with Uni-President Group to Boost E-commerce Growth

Strategic Investment of $25 Million Aims to Enhance Taiwan's Online Shopping Experience
u 1216.TW Blue Chip 150 Consumer 250
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Yahoo Taiwan has announced a significant partnership with Uni-President Group, a leading conglomerate in Taiwan, marking a strategic move aimed at invigorating Yahoo Taiwan’s e-commerce sector. Through a $25 million investment by Cayman President Holdings Ltd., a subsidiary of Uni-President Group, into convertible bonds issued by Yahoo! Taiwan Holdings Limited, this collaboration is poised to bring about substantial growth and innovation in Taiwan’s e-commerce landscape.

This strategic alliance is not just a testament to Uni-President Group’s confidence in Yahoo Taiwan’s online shopping ecosystem strategy but also sets the stage for potential further cooperation in e-commerce expansion. Both entities are looking forward to enhancing the overall development of Taiwan’s e-commerce environment and crafting an unparalleled online shopping experience for consumers.

Yahoo Taiwan, with its 20-year legacy as a frontrunner in the e-commerce domain, brings to the table a wealth of digital expertise, valuable data insights, and a deep understanding of digital operations. Yahoo Taiwan CEO Huang Jile highlighted the partnership’s aim to leverage Yahoo Taiwan’s digital operational strengths and innovative R&D to offer consumers a wider array of products, a more seamless shopping experience, and expedited logistics services.

On the other hand, Uni-President Group’s commitment to establishing a comprehensive “lifestyle brand” aligns perfectly with this partnership. The group’s vision of creating an “Asia’s retail lifestyle platform” through the integration of online and offline retail channels, supported by an extensive logistics network across Taiwan, underscores its strategic approach to consumer engagement and market expansion.

This collaboration represents a significant milestone in the evolution of Taiwan’s e-commerce ecosystem, promising to deliver a more immediate, convenient, and enriched consumption experience to customers while driving forward the vision of a holistic retail lifestyle platform in Asia.

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