Taiwan’s Uni-President Enterprises Corp. plans to acquire a 30% stake in local e-commerce platform PChome through a private placement of 61.7 million common shares, marking its second major digital investment following its Yahoo e-commerce acquisition.
The food and beverage conglomerate’s latest move into Taiwan’s digital commerce space requires approval from PChome shareholders. The deal’s pricing remains pending board determination. Upon completion, Uni-President will secure two director positions at PChome.
The companies initiated discussions with a confidentiality agreement on August 2, leading to the current agreement. For Uni-President, Taiwan’s largest food processor, the investment aligns with its strategy to capitalize on e-commerce growth and digital transformation.
The transaction represents another step in Uni-President’s effort to diversify beyond its traditional food and retail operations. Market observers note this could reshape Taiwan’s competitive e-commerce landscape, where PChome faces intense rivalry from regional players.
The deal builds on Uni-President’s digital portfolio expansion, as the company positions itself for what it sees as opportunities in e-commerce and artificial intelligence sectors. However, success will depend on effective integration and market execution.
