Oriental Land, the operator of Tokyo Disneyland and Tokyo DisneySea, has raised its operating profit projection for the year ending March 2024 to a record 146.7 billion yen ($979 million), citing the return of foreign visitors and increased per-guest spending. The company’s mainstay theme park and hotel businesses are both expected to report higher sales, with a surge in spending attributed to programs like Disney Premier Access and merchandise celebrating Tokyo Disneyland’s 40th anniversary. The resort’s variable pricing system, which adjusts admission fees based on congestion levels, has also contributed to the growth. The April-September period saw a 40% increase in park visitors, with foreigners accounting for 13%. Overall attendance for the fiscal year is expected to reach 26.3 million guests, representing 80% of the record high set in the year ended March 2019. Oriental Land also announced plans to revise its medium-term business strategy through March 2025, with a new operating profit target of 160 billion yen.
