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South Korea Emerges as Tesla’s Third-Largest Market

Electric vehicle maker posts record deliveries across Northeast Asia as competition with legacy automakers intensifies
South Korea
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Tesla reported record quarterly deliveries in South Korea, Taiwan, and Japan during the third quarter, with the Korean market securing its position as the automaker’s third-largest globally behind only the United States and China. The California-based manufacturer disclosed the milestone in its quarterly update, highlighting an unexpected bright spot for the company as it grapples with margin pressure and slowing growth in European markets.

South Korea’s elevation to Tesla’s third-largest market validates the company’s competitive positioning in what it described as a robust EV market. The automaker delivered 7,974 vehicles in Korea during August, with the Model Y capturing 73% of the country’s imported EV market and ranking as the second-best-selling vehicle overall in the Korean market.

The company achieved record deliveries across all four markets—South Korea, Taiwan, Japan, and Singapore—while also beginning Model Y deliveries in India and launching its Full Self-Driving Supervised software in Australia and New Zealand. The Asian expansion comes as Tesla reported $28.1 billion in revenue for the quarter, marking a 12% year-over-year increase despite operating margins compressing to 5.8%.

In Japan, Tesla logged a 56% year-over-year sales increase in the first quarter of 2025, reaching approximately 2,120 units and outselling all Japanese automakers’ electric vehicles combined. The performance stands in contrast to domestic manufacturers, with Nissan’s Leaf dropping 32% and Toyota’s bZ4X plummeting 76% during the same period.

Taiwan’s market showed similar strength, with the Model Y maintaining robust performance and Tesla capturing 7.7% market share, though the overall automotive market in Taiwan contracted 11.3% in September.

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