Aniplex and Toho released the first “Demon Slayer: Infinity Castle” film domestically on July 18, while Sony Pictures Releasing International handled distribution in overseas markets through Crunchyroll. The coordinated release strategy generated ¥106.3 billion ($685 million) worldwide, marking the first time a Japanese film crossed the ¥100 billion threshold.
International territories contributed ¥68.4 billion across 157 markets, nearly doubling the ¥37.9 billion domestic take. The overseas performance validates Sony’s strategy of leveraging Crunchyroll’s 15 million subscribers alongside Aniplex’s production capabilities to maximize anime’s global reach.
Aniplex, a Sony Music Entertainment Japan subsidiary established in 1995, has transformed from a rights management operation into a cornerstone of Sony’s entertainment portfolio. Sony CEO Kenichiro Yoshida has emphasized investing in intellectual property that can generate returns across decades.
Toho’s participation reflects its aggressive international expansion. The company acquired GKIDS and invested in Fifth Season as part of its Toho Vision 2032 strategy, targeting animation as a growth driver alongside its established Godzilla franchise.
The trilogy’s remaining installments position both distributors to extend their anime dominance through 2026.
