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Samsung and LG Dominate iF Design Awards 2024 with Groundbreaking Innovations

The tech giants secured a record 104 awards, showcasing their leadership in marrying cutting-edge technology with sophisticated design
South Korea
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Samsung Electronics Co., Ltd. and LG Electronics Inc. have redefined design excellence, collectively securing 104 awards at the iF Design Awards 2024. Samsung stood out with 75 awards, including Gold Awards for its Galaxy Z Flip 5 Maison Margiela Edition and S95C OLED TV, highlighting its fusion of innovation, functionality, and style. The Galaxy Z Flip 5’s design, inspired by Maison Margiela’s artisanal style, and the S95C OLED TV’s ultra-slim profile and advanced technology showcase Samsung’s skill in merging high-tech features with high fashion. Their success spanned multiple categories, reinforcing Samsung’s role as a tech industry leader that integrates technology seamlessly into contemporary lifestyles.

LG Electronics also shone brightly, earning 29 awards, particularly in product and UX design. Their LG Signature Washer-Dryer, along with a portable screen and service robot, exemplified LG’s commitment to user-centric and aesthetically pleasing technological solutions. These accolades from a prestigious design competition celebrate both companies’ innovative approaches to product development and user experience, signifying major milestones in their design-driven innovation journeys.

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