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Nexon Sets Ambitious Growth Targets, Boosts Shareholder Returns

The company unveils a strategy focused on expanding key franchises and launching new titles
Japan
n 3659.TSE Blue Chip 150 Games 75 Tech 350 Entertainment 100
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Nexon outlined its medium-term growth strategy during a capital markets briefing, setting ambitious goals for 2027. The gaming company targets ¥750 billion (US$5.07 billion) in revenue and ¥250 billion (US$1.69 billion) in operating profit by the fiscal year 2027, driven by both the expansion of existing intellectual properties (IP) and the development of new blockbuster titles. The firm also announced plans to double its semi-annual dividend in 2024 and return at least 33% of operating profits to shareholders.

Key to Nexon’s strategy is its dual approach to IP growth, leveraging popular franchises like Dungeon & Fighter and MapleStory while pushing for the creation of new titles such as ARC Raiders. The company is focusing on hyper-localization to expand into new regions while revitalizing existing games with updated content. In addition, Nexon set an ambitious target to grow its major franchises’ sales by 15% annually through 2027.

With the gaming industry becoming increasingly competitive, Nexon’s emphasis on both vertical and horizontal IP growth, combined with increased shareholder returns, aims to solidify its market position while addressing investor concerns over future profitability.

 

 

 

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