Naver Financial Corp. is closing in on a ₩30 billion ($22.2 million) acquisition of Asil, a South Korean real estate data analytics firm, according to people familiar with the matter. The deal would mark the fintech subsidiary’s latest attempt to capitalize on the country’s booming property information sector.
The transaction is currently in final stages, with Naver Financial looking to integrate Asil’s big data capabilities into its existing payment and financial services ecosystem. The acquisition comes as South Korea’s real estate technology market grows increasingly competitive, with established players like Zigbang and Dabang dominating consumer-facing property search services.
Asil specializes in processing large datasets related to real estate transactions and market analytics, though the company maintains a relatively low public profile compared to consumer-focused property platforms. The acquisition price suggests Naver Financial values the target’s data processing capabilities and potential synergies with its Naver Pay service.
The deal reflects broader consolidation trends in South Korea’s fintech sector, where established technology conglomerates are acquiring specialized firms to expand their service offerings. Seoul Economic Daily reports the acquisition discussions have progressed rapidly in recent weeks.
For Naver Corp., the parent company, the move represents another step in building a comprehensive digital services platform that spans search, e-commerce, payments, and now property data analytics.
