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AUO Aims for Upstream Integration with BHTC Acquisition to Drive Innovation in In-Vehicle Displays

Taiwan's AUO acquires German auto parts firm BHTC for $634 million, targeting direct collaboration with automakers for advanced in-vehicle displays
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Taiwan’s AU Optronics (AUO) is strategically positioning itself for closer collaboration with automakers through its recent acquisition of German auto parts manufacturer BHTC. The deal, valued at 600 million euros ($634 million), marks a significant move in AUO’s bid to gain direct insights into in-vehicle display trends and development.

While AUO is already a major player in the global in-vehicle display market, holding a notable position in organic light-emitting diode (OLED) displays, the acquisition of BHTC offers a crucial touchpoint with automakers. BHTC, as a tier 1 supplier, has direct engagements with leading automakers including Audi, BMW, and the Mercedes-Benz Group. This positions AUO strategically in the upstream phases of new model development.

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