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ADATA Technology Bets $40 Million on Korean Entertainment Firm Galaxy Corporation

The company seeks metaverse exposure through stake in G-DRAGON's agency
Taiwan
South Korea
a 3260.TWO Mid and Small Cap 2000 Semicon 75 Tech 350
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Taiwanese memory chip manufacturer ADATA Technology approved investing up to $40 million in Galaxy Corporation, marking an unusual diversification into Korean entertainment and metaverse ventures.

ADATA, which achieved record profitability in 2024, will acquire a 5.05% stake in the Seoul-based company for NT$1.2 billion ($40 million). The investment comes as Galaxy Corporation prepares for an initial public offering on Korea’s KOSDAQ market with an estimated valuation reaching $720 million.

Galaxy Corporation, founded in 2019, gained prominence as the production company behind Netflix’s hit reality series “Physical: 100” and signed K-pop star G-DRAGON in late 2023 with a package reportedly worth $14.5 million including stock options.

The Korean firm positions itself as an “entertech” company combining artificial intelligence, virtual reality, and intellectual property development. Galaxy Corporation’s CEO has targeted at least $150 million in sales for 2024.

For ADATA, traditionally focused on DRAM modules and solid-state drives, the move represents a significant departure from its core semiconductor business. The company targets NT$40 billion in revenue for 2024, suggesting this entertainment investment represents roughly 3% of annual sales.

The deal reflects broader industry interest in metaverse technologies, though market valuations remain volatile despite projected growth to over $1 trillion by 2032.

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