Tomy Company reported its highest-ever quarterly profit as the Japanese toymaker’s push into the adult collector market paid off, with premium versions of its classic toy lines and trading card games driving sales growth.
Net income jumped 60% to 14.4 billion yen ($96 million) in the nine months through December, while revenue climbed 22% to 194.9 billion yen. The Tokyo-based company’s operating profit rose 34% to 23.1 billion yen.
The company’s strategy to target “kidults” – adult fans of toys and collectibles – has proven successful, with high-end versions of its Tomica die-cast cars and Plarail train sets seeing strong demand. Its Beyblade X spinning-top game has also gained traction internationally, with tournaments drawing participants across age groups.
The company’s gacha capsule toy business expanded through its new Gacha World specialty stores, attracting both domestic customers and tourists. The Detective Conan trading card game, launched in May across nine Asian markets, created a new revenue stream.
While maintaining its full-year profit forecast, Tomy Company expects costs to rise in the current quarter. The company projects annual net income of 14.5 billion yen on sales of 240 billion yen for the fiscal year ending March 2025.
