CJ CheilJedang Corp., a leading South Korean food conglomerate, has expanded its digital footprint with the launch of a new business-to-business (B2B) section on its e-commerce website, CJ The Mall. The new addition, named ‘CJ The Market for Biz,’ debuted on Friday, targeting small business owners in the food industry.
This innovative platform is tailored specifically for small-scale entrepreneurs and businesses in the food sector. It provides a streamlined avenue for these entities to purchase a range of specialized food ingredients, including essentials like sugar, flour, and various sauces. Additionally, the service offers a selection of ready-made side dishes, such as dumplings and chicken, from CJ CheilJedang’s extensive product line.
To access the B2B service, self-employed entrepreneurs and small business owners must register as business members, a process facilitated through business registration number authentication. This move ensures that the platform remains exclusive to genuine business entities within the food industry.
The launch of ‘CJ The Market for Biz’ comes at a time when food companies are increasingly focusing on bolstering their online services. The shift towards self-owned e-commerce platforms, such as CJ The Mall, has been largely driven by the growing market dominance of retail companies, a trend accelerated by the COVID-19 pandemic. By establishing direct-to-customer channels, companies like CJ CheilJedang aim to retain greater control over their business operations and adapt more effectively to the changing market landscape. This strategic move illustrates CJ CheilJedang’s commitment to supporting small businesses and evolving with the dynamic needs of the online food industry.
