Amorepacific Corp., a leader in South Korea’s beauty and cosmetics industry, announced on Monday the expansion of its derma cosmetic brand Aestura into Thailand. Following its debut on Thailand’s premier online shopping platform Lazada last month, Aestura will now also be available in leading offline multi-brand stores Beautrium and Watsons.
Aestura will introduce 14 products from its popular lines, including A-Cica 365, Atobarrier 365, Regederm 365, and Derma UV 365, to Thai consumers. To celebrate its launch, Aestura will open a pop-up store at Beautrium Siam Square in Bangkok from May 22 to 28. On May 28, the brand will host a showcase event at Emsphere, one of Bangkok’s landmark shopping malls, for local media, social media influencers, and customers.
This move follows Aestura’s entry into the Japanese market in September last year and the Vietnamese market in January this year, marking a significant step in Amorepacific’s strategy to expand its global footprint in the beauty and skincare industry.
