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ADATA’s XPG Launches Premium Water Cooling System at Budget Price

The dual-chamber pump delivers cooling for high-performance CPUs with a TDP capacity of 320W
Taiwan
a 3260.TWO Mid and Small Cap 2000 Semicon 75 Tech 350
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Taiwan’s ADATA Technology, through its gaming brand XPG, unveiled the LEVANTE II 360 AIO water cooling system, offering high-end thermal performance at a price point 40% lower than its predecessor.

The new cooling solution features a dual-chamber pump capable of handling up to 320W TDP, making it suitable for demanding systems running high-performance processors. The company has simplified installation with a 3-in-1 pre-installed ARGB fan design that reduces cable management complexity while maintaining quiet operation at approximately 29 dB(A) during heavy workloads.

XPG incorporated an infinity mirror design on both the pump head and fans, creating distinctive RGB lighting effects that can synchronize with major motherboard systems including ASUS Aura Sync, MSI Mystic Light, GIGABYTE RGB Fusion, and ASRock Polychrome.

The cooler supports the latest processor sockets, including Intel LGA 1851, LGA 1700, and AMD AM5/AM4, providing flexibility for PC builders and upgraders.

While pushing its premium features, XPG has positioned the LEVANTE II 360 as an affordable option for gamers and enthusiasts seeking cooling solutions that balance performance with aesthetics. The company’s strategy aligns with growing demand for effective cooling systems as newer CPU generations generate increased heat under workloads like gaming, streaming, and content creation.

Industry analysts expect the premium cooling market to remain competitive as semiconductor manufacturers continue pushing thermal boundaries with each processor generation.

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