Wacoal Holdings Corp. announced its acquisition of Bravissimo Group Limited, a UK-based lingerie and swimwear retailer, through its subsidiary Wacoal Europe Limited. The move is part of Wacoal’s strategy to strengthen its presence in the European market, particularly in the growing large-cup lingerie segment.
Bravissimo, known for its full-busted customer focus, operates 25 stores in the UK and has a strong online presence. Wacoal aims to leverage Bravissimo’s expertise in direct-to-consumer retail and e-commerce to expand its own operations. This acquisition is expected to enhance Wacoal’s market reach while improving business efficiency and productivity through shared capabilities in design and distribution.
As Wacoal Europe has traditionally concentrated on wholesale, this deal marks a strategic shift towards direct customer interaction, with plans to capitalize on Bravissimo’s existing network and loyal customer base. The company hopes to accelerate growth by combining Bravissimo’s retail strengths with Wacoal’s manufacturing and operational capabilities, positioning itself to compete more effectively in the competitive European market for large-cup lingerie.
