Toei Animation, Japan’s largest animation company, is venturing into the indie game market with a new horror game titled Noroi Kago Gegege no Yoru. Developed in collaboration with Toysium, the game is set for release in 2025 and is based on the long-running GeGeGe no Kitaro series, but with a more terrifying approach to its supernatural themes.
This move marks a significant shift for Toei Animation, as the company typically licenses its intellectual property to external game developers. By directly developing and publishing this indie game, Toei aims to tap into the growing indie game market, which allows for lower development costs and more creative freedom compared to big-budget titles.
With the game set to be showcased at the Tokyo Game Show 2024 and available on Steam, Noroi Kago Gegege no Yoru is generating buzz as a potential new venture for Toei in gaming. If successful, this could mark a new chapter for the animation giant’s expansion into interactive entertainment.
