TBS Holdings unveiled plans to establish a new company focused on anime production and intellectual property development, committing 30 billion yen ($207 million) to the venture. The broadcaster announced on May 14 that the provisional entity, named CIP, will focus on creating and monetizing anime content across multiple platforms.
This marks a significant shift for the Japanese media conglomerate as it seeks revenue streams beyond traditional broadcasting. TBS will hold 100% ownership of CIP with initial capital of 100 million yen ($690,000), positioning the unit to develop content for domestic and international markets.
The new venture will collaborate strategically with Mainichi Broadcasting System (MBS), a JNN network affiliate with proven success in anime production. MBS executives will join CIP’s leadership team, bringing experience from hit series including “Fullmetal Alchemist” and “Mobile Suit Gundam SEED.”
TBS plans to leverage existing infrastructure for IP monetization, with distribution via U-NEXT streaming platform and merchandising through its PLAZA retail chain. Events will utilize the company’s Akasaka Sacas complex and planned Akasaka Entertainment City development.
The investment represents one of the largest commitments to anime content by a Japanese broadcaster, signaling growing confidence in the sector amid rising global demand for Japanese animation.
