All data are based on the daily closing price as of November 7, 2025

Sega Sammy Profit Plunges 91% as Rovio Mobile Games, Pachislot Sales Falter

Gaming division revenue surged 375% on strong North American equipment demand
Japan
s 6460.TSE Anime 20 Mid and Small Cap 2000 Games 75 Tech 350 Entertainment 100
Share this on

Sega Sammy Holdings reported a sharp decline in second-quarter earnings as underperformance from its Rovio mobile games unit and delayed pachislot machine approvals dragged down results for the April-September period.

The Tokyo-based entertainment conglomerate posted net income of ¥2.75 billion ($18 million) for the six months ended September, down 91% from a year earlier. Operating profit tumbled 69% to ¥10.1 billion ($66 million) while revenue fell 5% to ¥201.1 billion ($1.31 billion).

The entertainment content division, which includes video games and Rovio’s mobile titles, saw sales rise 5% to ¥148.9 billion ($973 million), but ordinary income dropped 15% as full-game sales and Rovio operations both missed targets. The Finnish studio’s flagship Angry Birds 2 continued struggling despite the company’s efforts to reverse its decline through increased advertising spending.

Sonic Racing: CrossWorlds, released September 25, exceeded 1 million copies in global sales, providing a bright spot. The free-to-play title Persona 5: The Phantom X, which launched in June, contributed to a 27% increase in F2P revenue to ¥15.4 billion ($101 million) during the quarter.

The pachislot and pachinko machines division suffered steeper declines, with revenue plunging 35% to ¥41.9 billion ($274 million) as regulatory approval delays forced scheduling changes. Both Smart Pachislot Tokyo Revengers and e Tokyo Revengers, released during the period, outperformed internal projections despite the segment’s broader weakness.

Gaming equipment sales surged 375% to ¥8.56 billion ($56 million), driven by strong demand in North America for Railroad Riches and Super Burst slot machines. The company absorbed acquisition costs from Stakelogic and GAN purchases during the quarter, recording a ¥723 million ($4.7 million) operating loss in the segment.

The company maintained its full-year forecast of ¥475 billion ($3.1 billion) in revenue and ¥37.5 billion ($245 million) in net profit, banking on upcoming releases including Football Manager 26 and the Yakuza franchise.

Share this on
Jakota Newsletter

Stay ahead in the JAKOTA stock markets with our roundup of vital insights

Icon scroll to top