Sanrio Co., Ltd. has announced impressive financial results for the first quarter of the fiscal year ending March 2025, with significant growth across key metrics. The company’s consolidated sales reached ¥28,911 million (US$203 million), marking a 42.3% increase from the previous year. Operating profit surged by 80.2% to ¥10,746 million (US$75.5 million), while ordinary profit rose 83.6% to ¥11,704 million (US$82.2 million). Net profit saw a remarkable 109.4% increase, reaching ¥10,296 million (US$72.4 million).
This robust performance was driven by a substantial increase in visitors to Sanrio’s domestic stores and theme parks, both from Japan and abroad. The company’s multiple character strategy continued to pay off, with characters like Hello Kitty, Cinnamoroll, and Kuromi contributing to increased sales in both domestic and international markets. The licensing business experienced notable growth due to expanded product lines and collaborations with major apparel brands and fast-food chains.
Regionally, North America led with a 145.1% increase in sales, followed by Asia at 77.3%. Sales in Japan grew by 21.3%, supported by strong performance in the product sales and licensing businesses. Looking ahead, Sanrio forecasts a 19.3% increase in annual sales to ¥119.3 billion (US$836 million), driven by continued expansion in licensing and retail operations worldwide.
