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Nexon’s Q2 2024 Revenue Surpasses Expectations Despite Profit Decline

Chinese market expansion boosts sales as profit margins face challenges
Japan
n 3659.TSE Blue Chip 150 Games 75 Tech 350 Entertainment 100
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Nexon reported its financial results for the second quarter of fiscal year 2024, with sales revenue reaching 230.892 billion yen (USD 1.66 billion), a 5.7% increase from the same period last year. The revenue growth was driven by the successful expansion of the “Dungeon & Fighter” franchise in China, particularly through the mobile platform, which attracted new players and re-engaged dormant users.

However, the company’s operating profit fell 11.3% to 74.37 billion yen (USD 534.2 million), largely due to increased costs associated with expanding and localizing their offerings in various markets. Pre-tax profit saw a marginal increase of 0.8% to 115.673 billion yen (USD 830.6 million), while net profit declined by 2.0% to 75.796 billion yen (USD 543.7 million).

The “Dungeon & Fighter Mobile” game, launched in China on May 21, performed beyond expectations, contributing significantly to the franchise’s overall revenue growth. Despite efforts to stabilize the in-game economic balance of the Chinese PC version, a full revenue recovery remains pending.

For “MapleStory,” the franchise saw increased global revenue due to improved live operations and strategic regional expansions. The game’s performance in Korea improved in terms of player satisfaction, but revenue decreased. However, outside Korea, localized strategies resulted in year-on-year growth. “MapleStory M” launched in China last year, further boosting global revenue.

Other titles such as “EA SPORTS FC ONLINE” and “EA SPORTS FC MOBILE” saw decreased revenues from last year’s record highs. Meanwhile, “Blue Archive” and “THE FINALS” contributed to revenue growth, with the latter gaining popularity in Japan and China.

Looking ahead, Nexon forecasts significant revenue contributions in the third quarter from “Arad Senki Mobile” and the newly launched “The First Descendant.” The company projects third-quarter sales revenue between 388.68 billion and 382.938 billion yen, an increase of 8.8% to 13.0% compared to the same period last year. Operating profit is expected to range from 120.375 billion to 131.657 billion yen, reflecting a 1.1% to 7.5% increase, while net profit is anticipated to grow between 1.9% and 5.6%, reaching up to 118.839 billion yen.

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