MIXI has released its financial results for the first quarter of the fiscal year ending March 2025, showing robust growth in profits despite mixed results in some business segments. The company reported a 3.0% increase in sales, reaching 30.09 billion yen (approximately $204 million). Operating profit rose by 24.2% to 2.79 billion yen ($19 million), while ordinary profit increased by 39.2% to 3.26 billion yen ($22 million). Net profit surged by 69.9% to 2.24 billion yen ($15 million).
All business segments contributed to profit growth, with the digital entertainment division, in particular, benefiting from strategic cost reductions. Although sales in this segment fell by 3.8% to 18.14 billion yen ($123 million), profits rose by 13.5% to 7.89 billion yen ($53 million), driven by cost savings from terminating several titles using the “Monster Strike” IP. While monthly active users (MAU) for “Monster Strike” increased due to collaborations and marketing, average revenue per user (ARPU) declined in some months compared to the previous year.
In the sports business, sales increased by 13.8% to 8.58 billion yen ($58 million), with a reduced segment loss of 160 million yen ($1.1 million). Merchandise sales from FC Tokyo and increased online ticket sales through the TIPSTAR betting service and Chari-Lotto contributed to this improvement.
The lifestyle business also saw a 13.0% rise in sales to 2.74 billion yen ($18.6 million) and a reduced segment loss of 301 million yen ($2 million), bolstered by the “Mitene Family Album” app’s performance.
MIXI’s investment business reported a 73.1% sales increase to 614 million yen ($4.2 million), with a 33.0% rise in segment profit to 288 million yen ($2 million).
Looking ahead, MIXI projects modest sales growth of 0.1% to 147 billion yen ($1 billion) for the fiscal year ending March 2025, with a 3.5% decrease in operating profit to 18.5 billion yen ($125 million) and a significant net profit increase of 69.4% to 12 billion yen ($81 million). The company continues to focus on strategic investments and cost management to drive profitability amid evolving market conditions.
