Lotte Wellfood Co., a leading South Korean food company, has announced a groundbreaking partnership with renowned K-drama producer Studio Dragon. The memorandum of understanding (MOU) signed on Friday marks the first business agreement between a food company and a content production company, setting the stage for innovative marketing and content creation efforts targeted at the global market.
This strategic collaboration is expected to generate substantial global synergies by combining Lotte Wellfood’s popular Korean snacks with Studio Dragon’s hit K-drama series. Lotte Wellfood plans to integrate its marketing activities with major productions from Studio Dragon, launching specially designed products that align with the themes and characters of these dramas.
Studio Dragon, known for producing critically acclaimed series such as “Queen of Tears,” “The Glory,” “Mr. Sunshine,” “Hotel Del Luna,” and “Guardian: The Lonely and Great God,” brings a wealth of storytelling expertise to the partnership. This collaboration aims to capitalize on the global popularity of K-dramas to promote Lotte Wellfood’s products, creating a unique fusion of entertainment and snacking experiences for international audiences.
Lotte Wellfood operates eight subsidiaries in seven countries, achieving global sales of 1 trillion won ($737 million) annually. By leveraging Studio Dragon’s influential content, Lotte Wellfood aims to expand its reach and appeal in the international market.
The partnership between Lotte Wellfood and Studio Dragon represents an innovative approach to cross-industry collaboration, merging the worlds of food and entertainment to enhance brand engagement and consumer experiences worldwide.
