LF Corp’s streetwear label, Dunst, is poised for an ambitious offline expansion in China, banking on a strategic partnership with E-Land World Ltd. This move comes after Dunst’s remarkable online success, which saw its revenue skyrocket tenfold since its inception in 2019, reaching over 40 billion won ($30 million) last year. The brand’s initial foray into the Chinese market through Tmall Global, Alibaba Group’s e-commerce platform, marked a significant milestone, positioning Dunst as a top seller in women’s clothing and accessories.
The decision to establish a physical presence in China underscores Dunst’s confidence in the vast potential of the Chinese market. This year, Dunst plans to introduce its fall/winter collection through an offline venture, a testament to its robust growth and popularity among Chinese consumers. The brand’s Chinese subsidiary will lead this new chapter, starting as the inaugural tenant of the Korea-China business center in Shanghai’s E-Land Innovation Valley.
E-Land’s Innovation Valley, a sprawling complex designed to foster collaboration between Chinese and Korean businesses, will serve as a strategic base for Dunst’s operations. Housing E-Land’s Chinese headquarters and various facilities, the center aims to support Korean companies in penetrating China’s lucrative market. Dunst’s expansion into offline retail, coupled with plans to enhance its online visibility on platforms like Xiaohongshu and Douyin, reflects a comprehensive strategy to deepen its market penetration in China.
Beyond China, Dunst has pursued global outreach, partnering with department stores in over 20 countries. This global perspective, combined with strategic local partnerships, positions Dunst well for capturing a larger share of the youth-oriented fashion market in China and beyond. LF Corp’s strategic and financial backing, leveraging decades of experience in China, is set to propel Dunst’s growth trajectory, marking a new era for the Korean fashion brand in one of the world’s largest consumer markets.
