Japan’s paid video streaming market reached ¥571 billion ($4.2 billion) in 2024, growing 6% from the previous year, according to a report published by the Digital Content Association of Japan (DCAJ).
The “Video Distribution Market Survey Report 2025” released on April 23 indicates the market has entered a maturation phase as growth slowed from previous years, though it continues the upward trajectory seen since DCAJ began tracking the sector. The association attributes ongoing expansion to technological innovation and diversifying viewing preferences.
Ad-supported low-cost subscription tiers have helped reduce consumer financial barriers while offering wider choices, supporting market growth. The report also highlights increasing business partnerships, service integration, and varied pricing structures as contributing factors.
DCAJ calculated the total amount paid by users to video streaming services from January through December 2024, excluding advertising revenue from free services. The association surveyed over 21 major service providers to analyze market structure and business strategies.
Despite slowing growth rates, DCAJ projects the market will reach ¥678 billion by 2029, with exclusive content remaining a key competitive advantage for streaming platforms.
The findings align with broader regional trends, as Asia Pacific leads global video streaming growth with a projected CAGR of 22.6% through 2030, significantly outpacing other markets.
