In an ambitious move, Itochu Corporation, a Japanese trading giant, has partnered with SKY Perfect JSAT to mark its return to the anime industry after nearly two decades. This collaboration led to the creation of SKY Perfect Pictures Co., Ltd., a company aimed at leveraging the burgeoning global demand for anime. Under the leadership of Atsushi Osanai, SKY Perfect Pictures aims to not just produce anime content but to shape the future of global IP business.
With a substantial investment of 2 billion yen, the company is positioned to plan, produce, invest in, and sell anime and other video content, underscoring SKY Perfect JSAT’s strategic pivot towards media and content. This initiative is timely, tapping into the explosive growth of digital streaming platforms and the international craze for manga-based anime.
The partnership strategically combines Itochu’s global sales network and rights management prowess with SKY Perfect JSAT’s media expertise. The focus is on capturing the significant market potential in Southeast Asia and the Middle East, establishing a new frontier for Japanese cultural exports. Beyond business, this alliance carries a cultural mission to globalize Japanese anime, leveraging its unique storytelling and artistic value to engage audiences worldwide and contribute to the diversity of global entertainment content.
