Hyundai Motor Group delivered its strongest first-half performance in the US market, selling 893,152 vehicles through June as demand for sport utility vehicles and electric models continues to accelerate.
The South Korean automaker’s combined brands—Hyundai, Kia, and Genesis—posted growth across all divisions in what has become their most important overseas market. Hyundai Motor sales climbed 10.5% to 476,641 units, while Kia recorded 416,511 deliveries, up 7.8% from the previous year. The luxury Genesis brand showed the strongest percentage gain at 17.4% with 37,461 units sold.
The results underscore the group’s strategy of expanding SUV offerings and electrified vehicle production at a time when traditional automakers face intensifying competition from both Tesla and Chinese manufacturers. Hyundai and Kia have been among the few legacy brands to meaningfully capture market share in the electric vehicle segment.
However, the growth comes as the broader US auto market shows signs of cooling, with elevated vehicle prices constraining consumer demand. The group’s performance contrasts sharply with struggles at competitors like Stellantis, which has seen sales plummet.
Both Hyundai and Kia achieved their second consecutive annual sales records in 2024, though maintaining that momentum may prove challenging as economic headwinds persist and competition intensifies.
